Account Executive: Advertising Sales
Schedule: 3 days per week/10+ hours per week (around class schedule)
Pay: Hourly
Account Executive: Advertising Sales is responsible for generating revenue for the State News Media Group operations. Tasks include finding and maintaining prospective clients, advertising and marketing sales, pitching ideas to clients and working in tandem with the advertising and design teams to create in-depth advertising campaigns.
QUALIFICATIONS
- Enrolled as a full-time student at Michigan State University (12+ credit hours)
- Proficiency in Basecamp, Canva, Slack and Google Workspace or any other cloud based software platforms
- Understand the type of advertorial content apt to resonate with Spartan community
- Strong communication, attention to detail, persistence, negotiation and sales skills.
JOB DESCRIPTION
- Aide TSN in meeting its monthly benchmarks for revenue generation.
- Ensure the longevity of TSN by finding, creating and maintaining relationships with entities in the Greater Lansing area.
- Promote and sell print, digital, e-newsletters and social media ads
- Understand and expand client needs in order to maximize their reach, impact and return on investment.
- Work with the advertising and business director to assemble fully realized advertising pitches based on a client’s campaign objectives.
- Collaborate with the design team to bring client ads to life.
- Generate and pitch ideas for how to advertise TSN to the Spartan community via social media and on-the-ground activations.
- Work events that promote TSN. Attend weekly advertising team meetings held in conjunction with the design team.
- Understand what is being produced at TSN and how the organization can capitalize on newsroom content.
- Maintain regular newsroom office hours as determined by the advertising and business director.
Equal Opportunity Statement
We are an Equal Opportunity Employer and value equity and inclusion. All employment is decided based on qualifications, merit and business needs. Applicants of all backgrounds are encouraged to apply.
- Department
- Advertising and Marketing Sales
- Locations
- East Lansing
About State News Media Group
Established in 1909, The State News serves as Michigan State University's official independent student-operated news organization. The publication maintains StateNews.com and produces a bi-monthly print newsmagazine distributed on and off-campus throughout the fall and spring academic terms, alongside a daily email newsletter.
Beyond its editorial operations, The State News operates SNworks (www.MySNworks.com), a subsidiary that delivers comprehensive website design, hosting, and technical support solutions to over 160 university and commercial media organizations nationwide.