Schedule: 10+ hours per week

Pay: Hourly

The senior marketing manager is responsible for marketing and promoting The State News to the Michigan State University campus community through digital, social media and on-the-ground activations. Daily tasks include planning and executing marketing campaigns, creating a daily M-F newsletter and analyzing social media post performance to gauge what is connecting with TSN’s audience and how to improve the organization’s standing procedures.

QUALIFICATIONS

• Enrolled as a full-time student at Michigan State University
• Proficiency in Basecamp, Canva, Slack and Google Workspace or any other cloud-based software platforms
• Understand the type of marketing content that will resonate with Spartan community
• Strong communication, organization, public speaking and event management skills

JOB DESCRIPTION

• Generate promotional ideas that impart a lasting, meaningful impact on the Spartan community via social media and on-the-ground activations. 
• Monitor trends (social media, Google Trends) daily to see what’s trending and how TSN’s digital presence can join the conversation.
• Expand TSN’s brand by maintaining a consistent, up-to-date social media presence and tone that engages our audience and drives traffic to the website. 
• Collaborate with the social media team to plan and enact meaningful marketing campaigns. 
• Create a daily newsletter (M-F) to strengthen our relationship with email subscribers. 
• Check website and social media analytics daily, noting what content does well on each platform. 
• Integrate TSN into Spartan culture through partnerships with campus organizations.  
• Conceptualize, execute and work in-person events to solidify TSN as an East Lansing staple. 
• Understand what is being produced at TSN and how we can capitalize on newsroom content. 
• Attend weekly team meetings
• Maintain regular newsroom office hours as assigned by the advertising and business director.

Equal Opportunity Statement

We are an Equal Opportunity Employer and value equity and inclusion. All employment is decided based on qualifications, merit and business needs. Applicants of all backgrounds are encouraged to apply.