Social media content creator
Pay: 2-4 assignments per week, 2 days in the newsroom
Position Overview
Digital media reporters are responsible for being experts across all social media platforms including Instagram, Tik Tok, Facebook and X. They will develop strategies to elevate The State News’ social media and community presence.
QUALIFICATIONS
Enrolled as a full-time student at Michigan State University (12+ credit hours)
Understand the type of social content apt to resonate with Spartan community
Use analytics to improve reach
Able to meet deadlines
JOB DESCRIPTION
Creates engaging content that is relevant to State News articles and builds upon trends for both Tik Tok and Instagram Reels. How can we join the conversation?
Craft effective social media content that engages The State News audience in innovative ways utilizing platform-specific functions.
Brainstorm, film and edit their own video content while also advising other social media reporters on what Tik Toks and Reels they can create themselves
Helps build The State News brand by creating a consistent, up-to-date social media presence and tone to drive traffic to the website.
Goes beyond posting scheduled content and works with digital team, newsroom staff to develop innovative and engaging social media posts and campaigns.
Gets content approved before posting.
Maintains regular newsroom office hours as assigned by the managing editor.
Equal Opportunity Statement
We are an Equal Opportunity Employer and value equity and inclusion. All employment is decided based on qualifications, merit and business needs. Applicants of all backgrounds are encouraged to apply.
- Department
- Social Media
- Locations
- East Lansing
About State News Media Group
Established in 1909, The State News serves as Michigan State University's official independent student-operated news organization. The publication maintains StateNews.com and produces a bi-monthly print newsmagazine distributed on and off-campus throughout the fall and spring academic terms, alongside a daily email newsletter.
Beyond its editorial operations, The State News operates SNworks (www.MySNworks.com), a subsidiary that delivers comprehensive website design, hosting, and technical support solutions to over 160 university and commercial media organizations nationwide.