Lead Advertising Account Manager
Schedule: 3 days per week/10+ hours per week (around class schedule)
Pay: Hourly
Account Executive: Advertising Sales is responsible for generating revenue for the State News Media Group operations. Tasks include finding and maintaining prospective clients, advertising and marketing sales, pitching ideas to clients, and working in tandem with the advertising and design teams to create in-depth advertising campaigns.
QUALIFICATIONS
Enrolled as a full-time student at Michigan State University (12+ credit hours)
Proficiency in Basecamp, Canva, Slack, and Google Workspace or any other cloud-based software platforms
Strong, persistent communicator with acute attention to detail
Enrolled as a full-time student at Michigan State University (12+ credit hours)
Understand the type of advertorial content apt to resonate with the Spartan community
JOB DESCRIPTION
Assist TSN in meeting its monthly revenue benchmarks.
Ensure the longevity of TSN by building, maintaining, and cultivating relationships with businesses, organizations, and other entities in the greater Lansing area.
Create and post exclusive advertorial content promoting TSN to its social media accounts.
Work with the advertising and business director and the marketing executive to complete social media-based promotional initiatives.
Promote and sell print, digital, newsletter, and social media ad placements.
Understand and expand client needs to maximize campaign reach, impact, and ROI.
Assemble fully realized advertising pitches based on a client’s campaign objectives.
Collaborate with the design team to bring client ads to life.
Generate and pitch ideas for advertising TSN and its content to the Spartan community.
Work events that promote TSN.
Attend weekly business team meetings.
Equal Opportunity Statement
We are an Equal Opportunity Employer and value equity and inclusion. All employment decisions are based on qualifications, merit, and business needs. Applicants of all backgrounds are encouraged to apply.
- Department
- Advertising and Marketing Sales
- Locations
- East Lansing
About State News Media Group
Established in 1909, The State News serves as Michigan State University's official independent student-operated news organization. The publication maintains StateNews.com and produces a bi-monthly print newsmagazine distributed on and off-campus throughout the fall and spring academic terms, alongside a daily email newsletter.
Beyond its editorial operations, The State News operates SNworks (www.MySNworks.com), a subsidiary that delivers comprehensive website design, hosting, and technical support solutions to over 160 university and commercial media organizations nationwide.